Dairy manufacturer Hatsun Agro Products has formulated strategies to enhance the global reach of its well-received line of ice cream products, as announced by the company on Wednesday. Under the renowned ‘Arokya’ brand, Hatsun Agro Products offers an array of items such as milk, chocolates, cakes, and, under the ‘Ibaco’ brand, a variety of ice creams. The ‘Ibaco’ label has achieved significant popularity, solidifying its position as one of the most cherished ice cream brands.
The latest annual report from the company has attributed the launch of numerous parlors, fresh product selections, and captivating flavors to the overwhelmingly positive feedback received from customers. The brand’s commitment to providing novel product experiences for its customers remains steadfast, as stated by the company. According to the report, the ice cream market in India attained a valuation of INR 194.1 billion in 2022. Anticipating future growth, experts predict that the Indian ice cream market will demonstrate a Compound Annual Growth Rate (CAGR) of 17.5 percent from 2023 to 2028. Notably, during the same year, the company successfully introduced the Arun Ice creams range to new international markets, specifically Singapore and Maldives.
“With the initial response from consumers being mostly positive, the company is now looking to expand distribution and improve its product range. Arun Ice-creams aims to fortify its position in Seychelles through increased marketing efforts,” it said.
On exploring overseas markets, the company said, “new markets are looking to be tapped in the United States, African and Gulf regions”.
Additionally, the company has unveiled the ‘Licks’ line of ice cream, featuring an assortment of fruit-infused ice lollies designed for year-round enjoyment, with a particular emphasis on the summer season. Furthermore, the company has brought forth a new line of ice cream shakes, available in flavors such as chocolate, strawberry, and cotton candy. Within the realm of ‘Ibaco’, the company is extending its offerings to encompass a variety of desserts, including cheesecake, pop tarts, and muffins, affording customers the opportunity to incorporate their preferred ice cream flavors in creative ways.
Hatsun Agro Products has utilized the substantial cold storage facilities located in Tamil Nadu, Andhra Pradesh, and Telangana. Notably, the company’s largest ice cream facility in Asia is the Govindapur plant in Telangana, strategically catering to the heightened demand for ice cream during the summer season.
Hatsun Agro produces ice creams, ice cream cakes, and kulfis at a daily production capacity of 196,000 kilograms, catering to the demands of its consumer base. With a widespread presence, the company operates more than 3,600 Hatsun Agro Products (HAP) Daily Outlets and has successfully expanded its footprint into various regions including Maharashtra, Kerala, Odisha, Goa, Chhattisgarh, Madhya Pradesh, West Bengal, Jharkhand, Gujarat, and the Andaman Islands.
