Hennes & Mauritz (H&M) India, the global fashion and lifestyle retailer, has launched its H&M Home concept in Mumbai for the first time.
The new store covers almost 40,000 sq. ft. and is situated at Phoenix Marketcity Mall in Kurla, alongside international brands such as Zara, Mango, Forever 21, Sephora, Calvin Klein Jeans, Aldo, Charles & Keith, and Superdry. This H&M Home concept store is integrated with H&M’s fashion and lifestyle outlet.
“We are excited to launch Mumbai’s first H&M Home store at Phoenix Marketcity,” said Rashmi Sen, Chief Operating Officer – Retail at The Phoenix Mills Ltd. “This new addition provides a cutting-edge retail experience and underscores our commitment to delivering a modern and innovative shopping environment for our customers.”
Diverse Range of Home Décor and Fashion Items:
H&M Home offers furnishings, dinnerware, crockery, bed linens, and other home décor items starting at INR 199. The store also includes clothing, with tailored and casual wear for men and women from INR 399, and options for young adults and kids from INR 299.
“Our store is designed to inspire the latest trends in fashion and home décor, while remaining committed to quality, affordability, and sustainability. We eagerly await the opportunity for customers to explore and experience this concept,” said Yanira Ramirez, Country Sales Manager, H&M India.
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Expansion of H&M Home in India:
H&M introduced its homeware range in India with its first store in New Delhi in 2022. The company expanded into South India with a new H&M Home store in February this year and opened another in Hyderabad in June.
In line with H&M’s sustainability goals, the new store supports the brand’s Garment Collect initiative, inviting customers to bring in clothing and textiles for recycling, regardless of brand or condition.
Swedish fashion brand H&M was founded by Erling Persson in 1947.
In October 2015, H&M entered the Indian market and now operates 64 stores across more than 29 cities. The brand also provides an online shopping experience via its website, app, and through the fashion e-commerce platform Myntra.
