Hamleys, the multinational toy retailer owned by Reliance, has launched its new store in Bengaluru, as announced by a company official’s social media post. The outlet is situated at Phoenix Mall of Asia, alongside other family entertainment centers (FECs) like Fun City and Timezone.
In a LinkedIn post, Chinmoy Das, manager of leasing at The Phoenix Mills Ltd., announced, “Hamleys is now open at Phoenix Mall of Asia. Shop from a wide range of toys and immerse your kids in a realm of joy, fun, and wonderland with unique games and much more.”
Hamleys presently has over eight outlets in Bengaluru.
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Product Range and Brands
The store provides toys from over 260 Indian and international brands, such as Lego, Nerf, Disney, Marvel, Uno, Funskool, Ed-a-Mamma, and Barbie, catering to children of all ages, from toddlers to pre-teens and adolescents.
In 2019, Reliance Brands acquired full ownership of British toy retailer Hamleys Global Holdings Ltd. (HGHL) in an all-cash transaction. Currently, Hamleys operates in 36 cities across India, boasting over 100 stores that include both toy outlets and play areas.
Founded by William Hamleys in 1760, Hamleys stands as one of the world’s oldest toy retailers. Its inaugural store, a modest toy shop in Holborn, London, was opened by its founder. Today, the UK-based brand boasts over 170 Hamleys shops spanning across 18 countries, including the UK, India, UAE, China, and Russia.
Reliance Brands, a division of Reliance Retail Ventures Ltd. (RRVL), acts as the holding company for all retail ventures under Reliance Industries Ltd. Established in 2007, its mission was to introduce and grow global brands in the luxury and premium segments. Over the years, it has introduced over 85 international brands into India.
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