Haldiram’s, the renowned Indian brand known for its delectable sweets and snacks, is gearing up to commemorate the joyous festival of Teej with a delightful campaign that aims to bring the “Sweetness of Relationships” to the celebrations. The campaign, titled “Rishton Ki Mithas, Haldiram’s Ke Sath,” serves as a tribute to the timeless customs of Teej, rejoicing in the advent of the monsoon season and the cherished connections of love and togetherness.
Haldiram’s Teej campaign captures the spirit of the time-honored cultural celebration through an enticing assortment of Ghevar, catering to a wide array of tastes. Indulge in the delightful flavors of Malai Ghevar, Kaju Cream Ghevar, Kesar Ghevar, Plain Ghevar, Rose Ghevar, Khas Ghevar, Kalakand Ghevar, Kesar Malai Ghevar, and more. Each Ghevar variant embodies the genuine taste and expertise for which Haldiram’s is renowned.
Speaking about the launch of Teej Campaign, Divya Batra, Head of Marketing, Haldiram’s, said, “Teej is the festival of love, joy, and tradition. At Haldiram’s, we aim to bring in this joy into our offerings, and our diverse range of Ghevar flavours is a perfect reflection of the diversity and richness of Indian culture. With our Teej campaign, we invite everyone to celebrate the festival with their loved ones and experience the authentic flavors of India.”
Kailash Aggarwal, President – Retail QSR- Haldiram’s, said, “As we celebrate Teej, we also celebrate the strong bonds of relationships that unite us all. Haldiram’s has always been a part of people’s lives during festivals, and we are honored to be a part of their special moments. Our exclusive Ghevar range, known for its authentic taste, and specially designed gift boxes, ensuring hygiene and freshness, are crafted to make this Teej even more memorable for our cherished customers.”
The Ghevar boxes by Haldiram’s are also available on Swiggy and Zomato.
