CYK Hospitalities, a Gurugram-based end-to-end F&B consultancy, played a crucial role in helping Twisting Scoops, India’s first Turkish ice cream brand, expand its global reach. By offering leasing and expansion services, CYK Hospitalities assisted Twisting Scoops in establishing a significant presence in international markets. In Sri Lanka, their collaborative efforts resulted in the transformation of Twisting Scoops into a fully-fledged Turkish café concept.
Recognizing the untapped potential of Turkish cuisine in the Sri Lankan market and aiming to introduce a unique and exceptional culinary experience to the local residents, CYK Hospitalities’ specialists proposed a strategic shift for the brand. Instead of exclusively concentrating on Turkish ice creams, they suggested adopting a café model. Although it’s in its initial stages, the transition appears to be yielding positive results, as the brand has reported a notable increase in profits.
On the success of Twisting Scoops newest outlet, Simranjeet Singh, Director, CYK Hospitalities said, “As an entrepreneur, our mission is to empower business owners with services they need to unlock global growth opportunities.” Borrowing from the great Steve Jobs, Singh said, “I want to put a ding in the universe.”
Having reached this latest achievement, CYK Hospitalities is actively exploring opportunities in international markets for expansion. Simultaneously, they are diversifying their client portfolio across various service sectors on a global scale, harnessing their comprehensive problem-solving approach.
Sharing his excitement on this recent development, Pulkit Arora, Director, CYK Hospitalities said, “We’re thrilled to have been able to pitch in our efforts towards the international expansion plans of a fellow entrepreneur. In the future, we’ll continue to focus our efforts on achieving scale in the global markets.”
