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Saturday, December 21, 2024

GRM Overseas broadens consumer staples portfolio with the launch of ’10X Shakti’ range

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GRM Overseas Limited, known as “GRM,” a prominent exporter of basmati rice and an emerging contender in the consumer staples domain, reaffirms its dedication to superior quality by unveiling a novel range of packaged goods. These products, including Besan, Daliya, Maida, Poha, and Sooji, are launched under the brand “10X Shakti.” The endeavor is conducted in collaboration with its subsidiary, GRM Foodkraft Pvt Ltd (GFK). These freshly introduced offerings will be conveniently available to customers through both General and Modern trade avenues, with a specific focus on leveraging various E-commerce platforms to ensure widespread accessibility.

These products are commonly enjoyed essentials throughout the nation and have been carefully designed to elevate the everyday experiences of customers, delivering convenience, excellence, and dependability. This ethos resonates harmoniously with GRM’s established heritage.

Atul Garg, MD, expressed, “We are excited to introduce these new additions to our ’10X Shakti’ product lineup, as part of our ongoing efforts to expand our domestic branded business and establish ourselves as a prominent and independent consumer staples organization. These high-quality offerings reaffirm our commitment to providing households with trustworthy and nutritious products, ultimately enhancing the lives of our valued customers. We have meticulously developed this new product range to ensure it perfectly meets the evolving needs of modern households. This marks a significant and progressive stride for our domestic branded business, and we are confident that these new products will be warmly received by our customers, further solidifying our brand’s presence and reputation in the domestic market. We remain steadfast in our ability to position ourselves as the dominant and dependable standalone consumer staples brand in the country.”

SnackTeam
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