Gourmet Danish confectionery brand Lakrids by Bülow is excited to announce the grand opening of its first permanent stores in the United Kingdom. These new locations can be found in the bustling areas of Canary Wharf and Monmouth Street, situated within the vibrant Seven Dials district of London. Liquorice enthusiasts can now indulge in the complete range of delectable offerings, including the exclusive LAKRIDS LOVERS flavors, at the recently inaugurated store in Cabot Place, Canary Wharf Shopping Centre, which is now open to the public. Meanwhile, the Lakrids by Bülow store on Monmouth Street, Seven Dials, is set to welcome customers starting on the 28th of September. These store openings come as a natural progression following the brand’s successful pop-up shop in London’s St Pancras earlier this year, as well as its presence in renowned retailers like Selfridges, Harvey Nichols, and most recently, John Lewis.
Lakrids by Bülow is embarking on a mission to foster a worldwide appreciation for liquorice, and the United Kingdom is its latest destination, building upon its robust online sales growth in the UK market. These new stores will feature the brand’s complete lineup, showcasing gourmet pure liquorice in an array of enticing flavors, ranging from sweet and salty to spicy. Additionally, they will offer the beloved chocolate-coated liquorice, a confectionery treat known for winning over even the most skeptical taste buds. Shoppers will also have the opportunity to purchase the upcoming WINTER collection, tailor-made for creating memorable festive moments with family and friends.
Furthermore, visitors to the new Canary Wharf store will enjoy a special offer: with the purchase of at least 2 REGULAR jars, they will receive a selected complimentary SMALL jar until Friday, 8th of September, while supplies last. This sweet deal is a delightful bonus for early patrons of the store.
Fredrik Nilsson, CEO of Lakrids by Bülow, said, “We couldn’t be more excited to reignite the British love of liquorice with the opening of our first permanent UK stores, following the fast track success of our chocolate coated liquorice range in the UK. Since 2007, we have been changing the way Danes and Nordics view liquorice, and now we look forward to showcase the full Lakrids by Bülow experience to UK consumers in our very own stores and convert more British sceptics!”
Prioritizing sustainability throughout its production process, Lakrids by Bülow employs recyclable packaging for its entire product range. The most recent advancement in this regard is the introduction of recycled and reusable glass jars. Remarkably, Lakrids by Bülow holds the distinction of being the world’s inaugural confectionery manufacturer to craft jars exclusively from 100% recycled and recyclable plastic, while the glass jars are intentionally designed for repeated use. Furthermore, since 2020, the factory has operated entirely on 100% green energy, solidifying its commitment to environmentally responsible practices.
