GoodDot, the trailblazer in the plant-based meat industry, has now unveiled an extraordinary addition to its lineup: “Pro Chaap.” This innovative offering revolutionizes traditional chaaps and marks a significant milestone in the ever-evolving food industry. As a one-of-its-kind ‘Zero Maida Soya Chaap,’ Pro Chaap is poised to revolutionize protein consumption with its exceptional nutritional profile, tantalizing taste, satisfying texture, remarkable versatility, and unparalleled convenience.
Soya chaap has garnered immense popularity in the northern region of the country and is now expanding its reach nationwide. While many soya chaap variants in the market contain a significant amount of maida (refined flour), Pro Chaap stands out as a unique product that is both maida-free and cholesterol-free, while being rich in dietary fiber. What truly sets it apart is its remarkable texture, which boasts a delightful layered sensation, making it versatile for a wide range of culinary experiences across different cuisines.
Pro Chaap offers endless possibilities for culinary creations, ranging from tantalizing tikkas and mouth-watering fillings to aromatic curries, keema, biryanis, and even beloved Chinese Chilli dishes and Asian-style stir-fries. With just one SKU, Pro Chaap unlocks a multitude of options.
Preparing Pro Chaap is a breeze, as it simply requires boiling water to hydrate the product and make it ready for use. Its layered texture and fiber structure ensure excellent moisture and flavor retention, empowering chefs to craft innovative and captivating variations of popular dishes that will please the crowd.
With an impressive protein content of 64%, Pro Chaap presents a remarkable protein source that surpasses expectations. It offers a wholesome and satisfying alternative to both paneer and chicken, positioning itself as a versatile choice for those looking for a Chaap or plant-based meat option.
One of the standout features of Pro Chaap is its exceptional shelf life of one year and ambient stability. This remarkable attribute makes it a highly convenient choice for food service players, allowing them to stock and utilize Pro Chaap without concerns of spoilage.
What sets Pro Chaap apart is not only its impressive nutritional profile but also its affordability. Priced 30-50% lower than chicken or paneer, it presents an economical protein option for chefs and food service providers. This enables them to explore new culinary possibilities and bring innovative and exciting offerings to their customers, all while effectively managing their food costs.
Abhishek Sinha, Co-Founder & CEO, GoodDot, said, “The plant-based meat and alt-protein industry is at an inflection point, and it is poised for explosive growth. The success of companies in the space is contingent upon continuous product innovation to meet customer expectations in terms of taste, affordability, and nutrition. With the advent of Pro Chaap, our team has met all the vital benchmarks of taste, price, and nutrition. Now consumers can enjoy tasty and high-quality plant-based protein at a price of almost 40-50% lower than chicken and paneer.”
Pro Chaap is making inroads into luxury hotels like Marriott, Novotel, Radisson, Raffles, and more, apart from restaurants like Global Grill, Bodhi Tree, Grillophilia, and even some of the leading Dhaabas across West and North India! The product has also found favor with some of the major food co-packers and exporters, pointing to its tremendous value.
GoodDot remains at the forefront of the plant-based meat industry, spearheading the development of groundbreaking and eco-conscious alternatives to conventional animal-derived products. Through the introduction of Pro Chaap, GoodDot reaffirms its commitment to transforming the food industry by offering cost-effective and remarkably adaptable options that cater to the diverse needs of food service providers throughout the value chain.
