The Campbell Soup Company is capitalizing on America’s fondness for pickles and spicy tastes by introducing its latest offering: the limited-edition Goldfish Spicy Dill Pickle crackers.
This comes as pickle-related content on social media platforms like TikTok has surged past 300 million posts, while 53 million US consumers are actively seeking out spicier food options, according to the company.
“In response to ongoing requests from Goldfish and pickle enthusiasts on social media, one single post about pickle-flavored Goldfish garnered over 30,000 likes,” Campbell’s stated in a release.
The recently launched Goldfish Spicy Dill Pickle crackers aim to meet this escalating consumer demand by blending the tanginess of dill pickles with a spicy twist on the iconic fish-shaped snack.
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“Given the overwhelming presence of pickle-related content on TikTok, exceeding 300 million posts, and the preferences of 53 million Americans seeking spicier options, Goldfish Spicy Dill Pickle crackers are designed to meet both flavor expectations and fan demand with this latest limited-time offering,” the company stated.
Launch Details: Availability and Pricing
Starting this June, the limited-time offering will be available at national retailers with a suggested retail price of $3.69.
The decision reflects Campbell’s commitment to innovation and growth within its beloved Goldfish brand, ensuring alignment with evolving consumer preferences, especially regarding flavor profiles that spark considerable social media excitement and interaction.
Since its introduction in 1962, Goldfish has emerged as one of Campbell’s most iconic snack brands, establishing a strong presence in the fiercely competitive $24 billion US cracker market.
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