Giraffe World Kitchen, a concept by Boparan Restaurant Group, is set to make its debut in Qatar at Hamad International Airport in Doha. This expansion is part of a broader global franchise collaboration with Avolta, a prominent player in the travel entertainment industry, operating under its subsidiary, HMSHost International.
Introducing a fresh and innovative concept, the most recent establishment now features the first Giraffe Burger to-go, which complements the existing World Kitchen. With a delectable range of options, from the Classic Cheeseburger to the Mexicana Burger, the Burger Bar has quickly become a significant contributor, accounting for nearly 30% of on-site sales.
Operating around the clock, the newest Giraffe World Kitchen location encompasses 244 square meters and has seating for 135 guests. The menu includes a variety of freshly prepared international dishes, as well as options for breakfast, small plates, beverages, and desserts.
Adorning the ceiling with striking signage, the interior showcases whimsical graphics, vibrant hues, and materials like reclaimed timber. The atmosphere comes alive with suspended planters above extended tables, and a captivating focal point above the bar, crafted from multicolored yarn.
“We are delighted to continue working with HMSHost International, and now Avolta on the global expansion of Giraffe World Kitchen. As experienced travel experience franchisees, they are the perfect partner to represent the brand as we continue to grow internationally,” Satnam Leihal, CEO at BRG said
The Qatar location comes shortly after the recent launch of Giraffe World Kitchen in Barcelona Airport last month. Other Giraffe World Kitchen sites are already established at Heathrow Terminal 5, Birmingham, and Gatwick airports, as well as in Barcelona, Malaga, and Dubai International airports. Additional international openings will be announced later this year.
