General Mills India, a subsidiary of the American Fortune 500 packaged food conglomerate General Mills, celebrates a momentous occasion as it conducts a groundbreaking ceremony for its upcoming manufacturing facility in Nashik, Maharashtra. This marks a significant step in General Mills’ growth and commitment to the Indian market. The new plant will play a pivotal role in producing Pillsbury Baking Mixes specifically tailored for the Indian consumer and is projected to commence operations by August 2024.
General Mills’ forthcoming plant will become their second manufacturing hub for Pillsbury Baking Mixes within India. The company is committed to investing approximately INR 100 crore in constructing this facility, which will boast cutting-edge technology and modern infrastructure. This strategic move will effectively double General Mills India’s manufacturing capacity, ensuring their ability to keep up with the rising demand for Pillsbury bakery solutions in the Indian market. The Pillsbury brand has already established a formidable presence in the Baking Mixes sector and is poised to continue serving the expanding bakery and food service industry in India.
“The bakery industry in India is witnessing remarkable growth,” said Anand Khurana, country director for General Mills India. “Beyond birthdays, cake cutting has become integral to various occasions like anniversaries, success parties and festive gatherings. Pillsbury’s bakery solutions empower bakers with consistent quality in every cake batch and enhance efficiency in the back-of-house operations of bakery businesses. The new facility will mark Pillsbury’s commitment to serving more bakers in India and supporting their business growth.”
Pillsbury made its debut in the Indian market with Baking Mixes in 1999. Since that time, it has risen to a dominant position as the go-to choice for professional bakers in the Cake and Dessert Mixes category. The forthcoming facility in Nashik is primed to solidify Pillsbury’s reputation as the preferred brand among bakers all across the country, catering to their ever-changing requirements and demands.
India plays a central role in General Mills’ worldwide expansion strategy. The choice to expand production capacity by establishing the new facility serves as a clear demonstration of General Mills’ unwavering dedication to fostering the growth and prosperity of the baking industry.
‘’India is among General Mills’ priority markets worldwide,’ ’said Balki Radhakrishnan, vice president and managing director of Global Emerging Markets at General Mills. “In recent years, our business in India has consistently accelerated growth and the new manufacturing plant reinforces our dedication to growing in India by delighting more consumers and catering to evolving consumer needs.’’
“The growth and success in India of an iconic American brand such as General Mills shows the strength of U.S.-India economic ties and the potential of our nations to work together to serve global markets,” said Greg Pardo, spokesperson for the U.S. Consulate General Mumbai. “General Mills’ expansion here in Nashik reflects their commitment to advancing the agricultural industry of Maharashtra by creating wonderful foods for the world to enjoy.”
