Subway is discontinuing its MyWay loyalty program and introducing a new program called MVP Rewards in its place.
The MVP Rewards program will debut on September 9th in the United States, Canada, and Puerto Rico, providing enhanced benefits such as increased points, expanded avenues for earning rewards, and a wider selection of subs.
According to a press release, the program introduces fresh status tiers, including Pro, Captain, and All-Star, each granting greater earning capabilities. All 30 million MyWay members throughout North America will be automatically enrolled in MVP, with any unused tokens being converted into points. Additionally, new members will receive a 250-point bonus upon joining.
“Subway fans are the best in QSR and to thank them for their loyalty, we’re giving them the star treatment as MVP Rewards members,” Mike Kappitt, chief operating and insights officer at Subway, said in the release. “Consumer input helped inform our refreshed loyalty program to create a best-in-class experience. MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favorite subs.”
Members in the Captain and All-Star tiers will soon gain privileges like exclusive Subway merchandise and access to members-only VIP offers. Below is a breakdown of the tiers and their associated loyalty rewards.
Pro – introductory tier, spending less than $200 per year
- 250 point signing bonus for new members.
- 10 points per $1 spent on qualifying purchases.
- 5% bonus points on mobile orders.
- Members-only deals, bonus point days and earning challenges.
- Birthday and anniversary rewards.
Captain – $200 annual spend
- All Pro tier benefits.
- Better birthday and anniversary rewards.
- 10% more points per $1 spent on qualifying purchases.
- Exclusive bonus point days.
- Access to members-only Subway Swag Shop.
All-Star – $400 annual spend
- All Captain tier benefits.
- Even better birthday and anniversary rewards.
- 20% more points per $1 spent on qualifying purchases.
- Free Chip Fridays with purchase.
- More bonus points days.
- Access to members-only VIP exclusives coming soon.
Subway has a presence in over 100 countries and territories, boasting a network of nearly 37,000 restaurants worldwide.
The announcement follows Subway’s unique opportunity to dine on a blimp, with the brand introducing “Subway in the Sky” taking flight this month, as detailed in a press release.
