New York-based footwear retailer Foot Locker has teamed up with Metro Brands and Nykaa to enter the Indian market with an omnichannel strategy.
Metro Brands to͏͏ Launch͏͏ First͏͏ Foot Locker Store:
Metro͏͏ Brands͏͏ will͏͏ manage͏͏ the͏͏ physical͏͏ operations͏͏ for͏͏ the͏͏ New͏͏ York-based͏͏ retailer,͏͏ opening͏͏ the͏͏ first͏͏ store͏͏ in͏͏ Select͏͏ City͏͏ Walk,͏͏ Delhi.͏͏ In͏͏ addition͏͏ to͏͏ its͏͏ offline͏͏ presence,͏͏ the͏͏ company͏͏ will͏͏ exclusively͏͏ sell͏͏ online͏͏ through͏͏ Nykaa͏͏ Fashion͏͏ and͏͏ Nykaa͏͏ Man,͏͏ aiming͏͏ to͏͏ offer͏͏ a͏͏ personalised͏͏ online͏͏ shopping͏͏ experience.
Continue͏͏ Exploring:͏͏ Footwear͏͏ retailer͏͏ Metro͏͏ Brands͏͏ to͏͏ open͏͏ 225͏͏ new͏͏ stores,͏͏ aims͏͏ for͏͏ 10-15%͏͏ sales͏͏ growth
Peter͏͏ Scaturro,͏͏ Senior͏͏ VP͏͏ of͏͏ Strategic͏͏ Planning͏͏ and͏͏ Growth͏͏ at͏͏ Foot͏͏ Locker,͏͏ stated,͏͏ “Launching͏͏ Foot͏͏ Locker͏͏ in͏͏ India͏͏ through͏͏ licensing͏͏ agreements͏͏ with͏͏ Metro͏͏ Brands͏͏ and͏͏ Nykaa͏͏ Fashion͏͏ marks͏͏ a͏͏ significant͏͏ milestone͏͏ in͏͏ our͏͏ global͏͏ expansion.͏͏ Our͏͏ goal͏͏ is͏͏ to͏͏ enhance͏͏ the͏͏ sneaker͏͏ experience͏͏ by͏͏ integrating͏͏ innovation͏͏ and͏͏ technology͏͏ within͏͏ an͏͏ immersive͏͏ environment.”
Nissan͏͏ Joseph,͏͏ CEO͏͏ of͏͏ Metro͏͏ Brands͏͏ Limited,͏͏ said,͏͏ “As͏͏ India’s͏͏ athleisure͏͏ market͏͏ grows͏͏ rapidly,͏͏ the͏͏ strategic͏͏ partnership͏͏ between͏͏ Metro͏͏ Brands͏͏ Ltd,͏͏ Foot͏͏ Locker͏͏ Inc,͏͏ and͏͏ Nykaa͏͏ represents͏͏ a͏͏ significant͏͏ opportunity͏͏ to͏͏ capitalise͏͏ on͏͏ this͏͏ tremendous͏͏ potential.”
Commenting͏͏ on͏͏ the͏͏ partnership,͏͏ Adwaita͏͏ Nayar,͏͏ co-founder͏͏ of͏͏ Nykaa͏͏ and͏͏ CEO͏͏ of͏͏ Nykaa͏͏ Fashion,͏͏ said,͏͏ “We͏͏ are͏͏ thrilled͏͏ to͏͏ collaborate͏͏ in͏͏ creating͏͏ a͏͏ seamless͏͏ shopping͏͏ experience͏͏ that͏͏ serves͏͏ the͏͏ diverse͏͏ and͏͏ passionate͏͏ sneaker͏͏ community͏͏ in͏͏ India,͏͏ connecting͏͏ them͏͏ with͏͏ the͏͏ global͏͏ sneaker͏͏ movement.”
