Salad Days has recently revealed its highly anticipated venture into Bengaluru, marking an exciting expansion for the food tech brand. In its initial strategy for the city, the company has set its sights on opening three cloud kitchens, with additional locations planned for the upcoming months.
Salad Days, having witnessed unprecedented success in the NCR region, is now poised to introduce its popular menu from Delhi to Bangalore. With its outstanding product-market fit, the brand is ready to expand its presence to other prominent metro cities in the near future. By strategically targeting untapped markets and leveraging its existing customer base, Salad Days sets a bold goal of acquiring over 500,000 new customers in the next two years alone.
Commenting on the expansion, Varun Madan, Founder & CEO, Salad Days said, “Expanding into Bengaluru is an exciting milestone for Salad Days. Our decision to choose the city as our next destination was driven by its potential as a challenging market with a unique customer buying behaviour. By establishing a strong presence in the Silicon Valley of India, our aim is to meticulously test and refine our standard operating procedures for national expansion over the next few years. Moreover, we anticipate substantial B2B revenue opportunities in Bangalore, which will not only bolster our market presence but also pave the way for our future growth.”
Established in 2014, Salad Days has emerged as a pioneering force in revolutionizing the food scene in the country. It endeavors to promote a healthier lifestyle by offering a delectable range of nutritious meals. The brand’s ultimate goal is to make salads and other wholesome options a regular choice for households across India. With a strong network of 10 cloud kitchens strategically positioned throughout the Delhi-NCR region, Salad Days demonstrates its unwavering dedication to quality and sustainability through its cutting-edge central kitchen situated in the prime area of Udyog Vihar Phase 1, near DLF Cyber City. Furthermore, Salad Days maintains an organic farm in the prestigious location of Vasant Kunj, where they cultivate an assortment of fresh produce exclusively for their menu.
