DS Group, the FMCG conglomerate, has appointed Jyotiroop Barua as the business head of Dharampal Satyapal Foods, its confectionery business, according to a press release on Thursday.
Taking on his new position, Barua will assume the responsibility of spearheading the company’s business strategy and fostering growth, aiming to solidify its presence in the segment.
On his appointment, Barua said, “DS Group has grown at a tremendous pace in the last few years with the evolving consumer needs and is recognized amongst the top three players in the non-chocolate FMCG segment in India. I am very excited to take the reins and help steer the company to new heights. Post entry into the chocolate segment, which is primarily dominated by MNCs, DS Group looks promisingly at the next decade to further consolidate its position in the confectionery business.”
Rajiv Kumar, Vice Chairman, DS Group said, “It’s an exciting time for us and our team is geared up for an extremely successful decade ahead as we consolidate our position as one of the leading Indian FMCG majors. As we continue to evolve with the rapidly changing business landscape, we are delighted to welcome Barua to the DS family. With his extensive experience, we look forward to the market insights and fresh ideas that he brings to the table and are confident of his ability to grow our already well-established confectionery business.”
With an extensive background spanning more than three decades in the FMCG sector, Barua possesses diverse expertise across various channels and regions, encompassing both domestic and international markets. Armed with a profound comprehension of sales and marketing dynamics, distribution networks, strategic initiatives, and operational intricacies within the realm of consumer goods, he has contributed his skills to esteemed organizations including MTR, Dabur, Anheuser-Busch InBev, Dunkans Industries, The Assam Company, and several others.
