The vegan lifestyle and fitness startup Fitspire has unveiled an exciting partnership with the upcoming Indian thriller drama, Akelli, with the goal of promoting women’s well-being awareness. Akelli weaves a captivating narrative around the plight of an Indian woman trapped amidst terrorists in Iraq, with Nushrratt Bharrucha taking on the lead role. The show highlights her courageous struggle for survival and justice.
Fitspire has joined forces with Akelli as a fitness advocate in a campaign aimed at emphasizing the brand’s commitment to empowering women through fitness. The campaign, named ‘Fitness ki jung, Fitspire ke sang,’ will be showcased on television, featured on auto banners, disseminated across all Fitspire’s social media channels, including YouTube and various digital platforms, and prominently displayed on the Fitspire website.
Vipen Jain, Co-Founder of Fitspire expressed, “Our partnership with ‘Akelli’ is truly exciting. The movie encapsulates the spirit of an ordinary Indian woman facing adversity with unwavering determination. This deeply resonates with Fitspire’s dedication to empowering individuals to conquer challenges and lead healthier lives.”
Founded in the year 2020, Fitspire is a direct-to-consumer startup specializing in a diverse selection of over 80 vegan products and customized bundles designed to promote a health-conscious and active way of life. Under the leadership of two accomplished female Co-Founders, Nidhi Jain and Hinah Sawhney, the company is driven by a mission that goes beyond merely offering wellness products. Their goal is to foster a community of wellness enthusiasts who champion the benefits of plant-based nutrition.
Being a startup led by women that advocates for a healthy and active lifestyle tailored to women, Fitspire’s partnership with Akelli perfectly aligns with its overarching mission to motivate people to overcome challenges through the power of wellness.
Within Fitspire’s product range lies the Fit Women Multivitamin, a highly popular daily supplement tailored for women, packed with 37 essential ingredients. Earlier this year, Fitspire initiated a campaign dedicated to advancing wellness for mothers of all generations.
“Akelli portrays the daily struggles and triumphs of women in India, showcasing their resilience and determination. This theme aligns seamlessly with Fitspire’s mission to inspire women to overcome obstacles and prioritize their well-being,” emphasized Vipen.
The wellness startup proudly maintains a strong customer base of one million individuals. Currently, Fitspire extends its services to over 15,000 postal codes throughout India, providing a range of vegan wellness and fitness products crafted from natural ingredient extracts. Every Fitspire product strictly complies with international safety standards and undergoes testing in accordance with FSSAI guidelines.
