Ferrero Group has launched its first sugar candy, Tic Tac Chewy, at the 2024 Sweets & Snacks Expo in Indianapolis, US.
Tic Tac Chewy marks Ferrero’s inaugural innovation tailored specifically for the US market, showcasing the company’s dedication to ongoing expansion. Available in two enticing variants, Fruit Adventure and Sour Adventure, each pack boasts a fusion of five vibrant fruity flavors: cherry, apple, orange, lemon, and grape.
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Jim Klein, Ferrero USA’s chief customer officer, expressed, “In recent years, Ferrero has significantly bolstered its investment in North America, augmenting manufacturing and R&D capabilities, attracting top-tier talent, and fostering a culture of relentless product innovation. With captivating new offerings like Tic Tac Chewy, we are poised to sustain category growth and provide significant value to our retail collaborators.”
Tic Tac Chewy will hit the shelves starting in September at major retailers such as Walmart, Amazon, and Kroger, with nationwide availability anticipated by early 2025.
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