Fat Phill’s, the Amsterdam-based smash burger brand, has recently signed a franchise agreement with Freshly Baked to expand its presence across the United Kingdom.
Initially, Freshly Baked aims to open three sites, ranging from 1,000 to 1,800 square feet, situated on busy high streets in Greater London. The goal is to launch a total of 100 sites within the next 10 years.
Established by Armin Vahabian in 2019, Fat Phill’s has rapidly grown to encompass 17 locations throughout the Netherlands, solidifying its status as the fastest-growing burger brand in the country.
The collaboration between Fat Phill’s and Freshly Baked, the master franchisee for the US-founded pretzel brand Auntie Anne’s, was orchestrated by Seeds Consulting, a food and beverage business developer, and franchise consultant.
“We are excited about partnering with Freshly Baked,” Vahabian says. “Their track-record as a master franchisee for Auntie Anne’s speaks for itself: they are structured to roll out and have a deep understanding of our sector and the franchise relationship.”
Seeds consulting director Matteo Frigeri added, “Fat Phill’s is not just a great restaurant concept; it works equally well as a franchise. It has delivered a competitive ROI and growth for all its current franchise partners, most of which are opening already their second or third location.”
Currently, Freshly Baked manages 38 Auntie Anne’s locations in the UK. In November of last year, the company renewed its Master Franchise Agreement with the US-based franchise Focus Brands for an additional 10 years and aims to ‘more than double’ its UK estate.
Continue Exploring: Burger King’s parent RBI to acquire Carrols Restaurant Group for $1 Billion
