Fast&Up and EatFit, two prominent players in the Indian wellness industry, have recently joined forces through a strategic partnership. EatFit, which operates under Curefoods, a well-established cloud kitchen player in India, is the country’s largest healthy food platform. By teaming up, these industry leaders aim to tap into their combined audience base, expanding their reach and delivering even greater value to customers who aspire to embrace a healthier lifestyle.
The partnership, which begins this month and spans a year, is focused on making a lasting impact in the fitness and wellness industry, while also promoting the importance of a healthy lifestyle.
Fast&Up, renowned for its exceptional performance and daily nutrition solutions designed to enhance an active lifestyle, is committed to optimizing customer engagement and satisfaction through this strategic partnership. In this collaborative endeavor, Fast&Up will leverage the EatFit website to provide product sampling of its high-quality effervescent tablet, Fast&Up RELOAD, exclusively to EatFit customers. To commemorate this exciting launch, EatFit and Fast&Up will join forces on various social media platforms to captivate their respective audiences and foster a meaningful connection.
Vijayaraghavan Venugopal, Co-Founder, and CEO of Fast&Up said, “We are excited to partner with EatFit, a platform dedicated to delivering high-quality and healthy food options to its customers. Our collaboration aims to enhance customer experience and promote healthier lifestyles by offering top-notch products and exclusive discounts. Together, we aim to extend our reach and make a significant impact in the fitness and wellness industry.”
Gokul Kandhi, COO at Curefoods said, “Our intention behind this collaboration is to provide our customers with a comprehensive approach to their health and well-being. We are excited to partner with Fast&Up, as they share our dedication to promoting a healthier lifestyle. Through this partnership, we aim to offer our customers the opportunity to experience Fast&Up’s exceptional products, while Fast&Up customers can enjoy exclusive discounts on our website. Together, we strive to make a positive difference in the lives of our customers.”
