Bengaluru-based fashion brand Virgio has strengthened its offline footprint by collaborating with Broadway,͏͏ a͏͏ multi-brand͏͏ retail͏͏ outlet.
Commitment͏͏ to͏͏ Sustainable͏͏ Fashion:
“At͏͏ Virgio,͏͏ our͏͏ goal͏͏ has͏͏ always͏͏ been͏͏ to͏͏ make͏͏ sustainable͏͏ fashion͏͏ more͏͏ accessible.͏͏ Partnering͏͏ with͏͏ Broadway͏͏ brings͏͏ this͏͏ mission͏͏ into͏͏ the͏͏ offline͏͏ world,͏͏ offering͏͏ our͏͏ globally͏͏ inspired,͏͏ eco-friendly͏͏ collections͏͏ in͏͏ an͏͏ engaging,͏͏ experiential͏͏ setting,”͏͏ said͏͏ Amar͏͏ Nagaram,͏͏ founder͏͏ of͏͏ Virgio.͏͏ “Through͏͏ this͏͏ collaboration,͏͏ customers͏͏ can͏͏ experience͏͏ our͏͏ latest͏͏ innovations͏͏ firsthand,͏͏ from͏͏ upcycled͏͏ designs͏͏ to͏͏ QR-coded͏͏ garments͏͏ providing͏͏ environmental͏͏ impact͏͏ data.”
Continue͏͏ Exploring:͏͏ Fashion brand Virgio targets͏͏ growth͏͏ with͏͏ house͏͏ of͏͏ brands͏͏ strategy;͏͏ plans͏͏ expansion͏͏ into͏͏ offline͏͏ retail
Virgio,͏͏ a͏͏ homegrown͏͏ sustainable͏͏ fashion͏͏ brand,͏͏ is͏͏ dedicated͏͏ to͏͏ making͏͏ eco-friendly͏͏ fashion͏͏ accessible͏͏ to͏͏ consumers.͏͏ As͏͏ per͏͏ the͏͏ company’s͏͏ LinkedIn͏͏ profile,͏͏ it͏͏ has͏͏ secured͏͏ $9.9͏͏ million͏͏ in͏͏ Series͏͏ A͏͏ funding.
“Our͏͏ partnership͏͏ with͏͏ Virgio͏͏ enables͏͏ us͏͏ to͏͏ craft͏͏ a͏͏ retail͏͏ experience͏͏ where͏͏ consumers͏͏ can͏͏ not͏͏ only͏͏ see͏͏ and͏͏ touch͏͏ the͏͏ products͏͏ but͏͏ also͏͏ connect͏͏ with͏͏ the͏͏ brand͏͏ on͏͏ a͏͏ deeper͏͏ level,”͏͏ said͏͏ Vivek͏͏ Biyani,͏͏ Co-Founder͏͏ of͏͏ Broadway.͏͏ “Through͏͏ immersive͏͏ shopping,͏͏ we͏͏ aim͏͏ to͏͏ spotlight͏͏ innovative͏͏ D2C͏͏ brands͏͏ like͏͏ Virgio,͏͏ giving͏͏ customers͏͏ the͏͏ opportunity͏͏ to͏͏ engage͏͏ with͏͏ sustainable͏͏ fashion͏͏ in͏͏ a͏͏ more͏͏ meaningful͏͏ way.”
Broadway:͏͏ A͏͏ New͏͏ Multi-Brand͏͏ Retail͏͏ Concept
Broadway,͏͏ a͏͏ retail͏͏ concept͏͏ founded͏͏ by͏͏ Vivek͏͏ Biyani,͏͏ has͏͏ launched͏͏ its͏͏ first͏͏ 25,000͏͏ sq.͏͏ ft.͏͏ store͏͏ at͏͏ Ambience͏͏ Mall͏͏ in͏͏ New͏͏ Delhi.͏͏ In͏͏ partnership͏͏ with͏͏ actor͏͏ and͏͏ entrepreneur͏͏ Rana͏͏ Daggubati,͏͏ Broadway͏͏ showcases͏͏ approximately͏͏ 150͏͏ direct-to-consumer͏͏ brands͏͏ across͏͏ sectors͏͏ such͏͏ as͏͏ health,͏͏ wellness,͏͏ beauty,͏͏ and͏͏ fashion.͏͏ Plans͏͏ are͏͏ in͏͏ place͏͏ for͏͏ two͏͏ additional͏͏ stores:͏͏ a͏͏ 45,000͏͏ sq.͏͏ ft.͏͏ location͏͏ in͏͏ Hyderabad͏͏ set͏͏ to͏͏ open͏͏ by͏͏ September͏͏ 2024,͏͏ and͏͏ a͏͏ store͏͏ in͏͏ Mumbai͏͏ by͏͏ March͏͏ 2025.͏͏ Featured͏͏ brands͏͏ include͏͏ Aqualogica,͏͏ DermaCo,͏͏ Minimalist,͏͏ Wellbeing͏͏ Nutrition,͏͏ and͏͏ Suta.
