Eyewear brand Enrico Eyewear has successfully raised INR 2.1 crore in a pre-seed funding round, with 100X.VC taking the lead in the investment.
In a press release, Enrico conveyed its intention to utilize the raised funds for extending market outreach through varied distribution initiatives, enlightening customers on the significance of premium eyewear, and sustaining eye health awareness.
Established in 2022 by Kavin Khara, Enrico Eyewear strives to streamline the eyewear buying process by presenting a thoughtfully curated assortment of select yet universally embraced frames, consistent with its strategic focus on hero products. The product range encompasses computer glasses and sunglasses, delivering defense against the rigors of digitalization and sunlight.
The Mumbai-based startup is strategically expanding its product portfolio, with upcoming launches including night-driving glasses and photochromics in the pipeline.
To date, 100X.VC has invested in more than 140 startups, raising more than $72 million in funding from VC funds, High Net Worth Individuals (HNIs), Angel Networks, and Family Offices.
