Food-tech brand EatSure has recently announced its partnership with the Indian Premier League (IPL) franchise, Royal Challengers Bangalore (RCB), as their official food delivery partner. This collaboration aims to enhance the food experience of cricket fans during the upcoming season of the IPL, one of the most popular cricket tournaments in the world.
As part of the partnership, EatSure will exclusively curate the food experience at all of RCB’s home matches held at the Chinnaswamy Cricket Stadium in Bangalore. This means that fans can expect a wide range of delicious and innovative food options at the stadium, which will be specially curated by EatSure for the event.
Rajesh Menon, Head and Vice President of Royal Challengers Bangalore, said, “We are delighted to partner with EatSure this season. RCB believes in creating a wholesome match experience for fans and F&B is central to the at-home and stadium match viewing experience. We look forward to creating a great viewing experience during this season especially when the team returns to its home stadium after three years.”
Adarsh Barathi, Brand Head, EatSure, said “T20 is one of the most important cricket seasons which brings fans together across the country and RCB due to its charismatic team is a perfect partner for us. Additionally with the rollout of RCB’s lifestyle ambitions and T20 being a huge platform for engaging with consumers we believe our association with the team will enable us to enhance our brand visibility and drive consumption during the coming cricket season.”
Additionally, EatSure will also be offering exclusive deals and offers on its app platform during the match days, making it easier for fans to order food and have it delivered right to their seats.
The food court experience at the stadium will feature some of the most popular food brands in India, such as Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, and Wendy’s. These brands will be serving their signature dishes at the stadium, giving fans a chance to indulge in some of their favorite foods while enjoying the thrilling cricket matches.
Apart from being the official food delivery partner, EatSure has also secured the position of the official sponsor of The RCB Podcast. This partnership is a testament to EatSure’s commitment to promoting and enhancing the food experience for cricket fans, both inside and outside the stadium.
This collaboration between EatSure and RCB promises to deliver an exciting and unforgettable food experience for cricket fans during the upcoming IPL season.
