Easybuy, the value fashion brand under Landmark Group, has inaugurated its ninth store in Hyderabad, showcasing a refreshed layout. Situated in Old Bowenpally, Secunderabad, this marks the brand’s 12th establishment in Telangana.
Karan Mehta, CEO of EasyBuy, stated, “Our newly expanded stores, spanning from 8,000 to 10,000 sq. ft., underscore our dedication to enhancing the shopping journey for our customers.”
“The brand has moved to a more modern and aspirational structure with a more focused value offer. In order to provide our clients with something fresh every time they visit, we have realigned our supply chain. With this updated model, we are expanding into new markets,” he continued.
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Product Range and Pricing Strategy
Easybuy stores present a selection of over 1,000 styles priced at INR 499 or less for men, women, and kids, with fresh collections unveiled every fortnight.
Established in 2014, Easybuy currently runs a network of more than 140 stores throughout India.
Alongside Easybuy, Landmark introduced Lifestyle and Max to the Indian market.
From a single store in Bahrain, the retail behemoth now proudly boasts over 2,200 stores across more than 20 countries.
