Dharampal Satyapal Group (DS Group), a domestic FMCG company, aims to achieve a revenue of INR 5,000 crore in the next five years from its confectionery division. This goal comes after surpassing the INR 1,000-crore milestone in 2023-24, as stated by a senior company official. The conglomerate, renowned for its brands like Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare, and LuvIt in the confectionery segment, plans to expand its sales outlets in India to approximately 50 lakh within the next five years, a significant increase from the current 26 lakh outlets.
“Our confectionery division has seen a growth of over 20% in the past three years, while the industry has grown at 9%,” shared Dharampal Satyapal (DS) Group Vice Chairman Rajiv Kumar. “We have surpassed the INR 1,000-crore sales turnover mark in 2023-24. Our next target is to reach INR 5,000 crore within the next five years.”
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He also mentioned that the group intends to boost the confectionery business, aiming for a Compound Annual Growth Rate (CAGR) of around 30% over the next five years, employing both organic and inorganic growth strategies.
Regarding investments, he noted that there won’t be substantial investments in manufacturing since it is outsourced to third-party facilities across India.
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Nevertheless, he mentioned that expenditures on advertising and promotions would be ramped up as needed. In the fiscal year 2023-24, the group allocated INR 100 crore for advertising in the confectionery category.
“We’re expanding our footprint in South India. Within the next year, we aim to double our outlets to a minimum of 50 lakh from the current 26 lakh. Our focus will be on tier II and III cities as well as rural markets,” Kumar stated.
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“At present, the company holds a dominant position in North and East India, with plans underway to broaden its presence in South and West India,” he added.
Looking ahead, he mentioned that the company will sustain its leadership in the Hard-boiled Candy (HBC) and Indian ethnic confectionery (IEC) segments, while also venturing into new segments like chocolate.
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“Moving forward, our objective is to enhance our influence in the chocolate market while tactically advancing our leadership in the Indian ethnic confectionery domain with inventive product lines,” Kumar stated.
As part of the company’s sustainability drive, he mentioned that DS Group currently utilizes more than 800 electric vehicles for distributing confectionery products and plans to expand this fleet in the future.
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