Dr. Mantra, a rapidly expanding direct-to-consumer (D2C) enterprise that is reshaping the landscape of the ayurvedic wellness sector for the Indian market, has successfully secured a bridge round of funding amounting to approximately $200,000. This funding initiative was led by 100X and gained support from notable angel investors including Deep Bajaj and Mohit Bajaj, the visionaries behind Sirona, a prominent brand in the FemTech realm.
The allocated funds are earmarked for driving the expansion of the brand, with the objective of doubling its operational capacity, as a precursor to embarking on a series A funding round. Presently, negotiations are underway with several potential funds to facilitate this strategic advancement.
Established in 2021 by Takki Zain and Shivansh Jain, Dr. Mantra emerged with the purpose of addressing a spectrum of health issues, particularly excelling in the realm of kidney stone management. Their overarching mission revolves around revitalizing the ancient Ayurvedic heritage that spans 5000 years, but with a distinctive approach. Their ingenious strategy involves the harmonious integration of traditional Ayurvedic wisdom with contemporary medical practices, culminating in exceptionally effective products and solutions.
Renowned for its contemporary Ayurvedic methodology in treating individuals with kidney stones, the brand’s influence has extended to over 20,000 lives within the past 2.5 years. A notable milestone was achieved in the recent month of July 2023, where the brand achieved an astonishing surge in revenue, tripling its earnings. Impressively, this growth was achieved while upholding favorable unit economics, maintaining a Monthly Recurring Revenue (MRR) of INR 60 Lakhs. It’s worth mentioning that Dr. Mantra had previously secured funding of 1.25 Crores from 100X.vc, led by Sanjay Mehta and his team.
Speaking on the fresh round, Takki Zain, Co-Founder, Dr Mantra said, “I am absolutely delighted to have Deep and Mohit on board with us. Their invaluable support serves as a great source of motivation for us to continue our work in the industry. At Dr Mantra, we take pride in being part of a purpose-driven brand that not only speaks its values but also lives them every day. Thanks to our dedicated team without whom this wouldn’t have been possible.”
Speaking on his investment in Dr Mantra, Deep Bajaj Co-founder and CEO, of Sirona said, “The unwavering determination of the founders to build a profitable venture truly impressed us. Such companies, where founders are focused on growing the company on customer love and trust, have the potential for immense success. Any team working with the right values is destined for greatness.”
Dr. Mantra doesn’t limit its distinctive offering solely to products; it expands into a comprehensive service philosophy. This approach encompasses individualized guidance from medical experts, customized diet plans, and ongoing assistance, thereby guaranteeing an all-encompassing healthcare journey for its clientele. Empowered by a workforce of more than 50 committed specialists, Dr. Mantra is committed to reshaping the paradigm of effective treatment for lifestyle ailments, devoid of adverse effects. Bolstered by this recent injection of funding and an unswerving dedication to excellence, Dr. Mantra stands primed to establish its preeminence in the realm of Ayurvedic wellness and alternative medicine.
