On Wednesday, Domino’s Pizza announced its collaboration with Uber Eats to facilitate deliveries across the United States and 27 other global markets.
This represents a significant shift for Domino’s Pizza, the largest pizza company globally, as it has traditionally held the stance that partnering with third-party applications was not financially viable due to its reliance on in-house delivery personnel.
As per the agreement, Uber Eats will continue to rely on Domino’s drivers to fulfill the deliveries requested by customers.
Ann Arbor, Michigan-based Domino’s wouldn’t say what percentage Uber Eats will take from each order.
Domino’s has announced that the partnership will be initially tested in four US markets from this autumn and is anticipated to expand nationwide by the end of 2023.
In a statement, Domino’s CEO Russell Weiner emphasized the significant growth and expansion of third-party delivery operators, leading Domino’s to recognize the value in collaborating with them.
Weiner highlighted that the partnership with Uber Eats will grant Domino’s valuable access to a fresh customer base.
The organization has been grappling with elevated food costs, scarcity of labor, and intensifying competition from delivery companies.
Domino’s experienced a 1 percent decline in same-store sales in the United States during the previous year, while international same-store sales remained steady. This crucial metric serves as a significant indicator of a restaurant’s overall performance and well-being.
