Dole Food Company has partnered with the clean supplement brand Beam Be Amazing to broaden its footprint in the health and wellness sector.
The collaboration kicks off with the launch of ‘Beam x Dole Super Greens,’ featuring orange, peach, and mango flavors infused with a blend of 35 fruits and vegetables per serving, along with prebiotic fiber, digestive enzymes, antioxidants, essential vitamins, and minerals.
The new launch is devoid of artificial sweeteners or colors, and is non-GMO, gluten-free, and soy-free. It comes in powder format, making it versatile for adding to beverages or food.
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The NPD also incorporates Spectra, a clinically proven formula described by Beam Be Amazing as enhancing antioxidant levels, bolstering the immune system, and enhancing overall cellular health.
Elisabeth Morris, director for brand and licensing at Dole Food Company, added, “We are thrilled to partner with Beam to leverage Dole’s bold flavours and bring a taste of paradise to everyone in a new way! Beam’s focus on educating consumers aligns so well with our mission at Dole around nutritional education. We hope that this product will encourage more people on their health and wellness journey.”
Russell Saks, CEO of Beam Be Amazing, said, “Since the inception of our Super Greens product, we have always thought Dole was a natural fit for a product collaboration. We couldn’t be more excited to partner with a company that not only makes great products but shares our values and mission, as well.”
Beam also forged a partnership with popular juice brand Sunny D, collaborating to create a nostalgic blend that offers consumers an all-encompassing wellness formula for their daily routines.
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