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Sunday, December 22, 2024

Diageo launches Tequila Don Julio 1942 at Mumbai Airport’s duty-free store

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Diageo Global Travel has introduced Tequila Don Julio 1942 in India Travel Retail. Passengers journeying through Mumbai Airport can now experience Tequila Don Julio 1942 at a newly established luxury pop-up before embarking on their vacations, marking the initial opportunity for any spirit brand to offer tastings in an Indian airport.

Continue Exploring: Luxury tequila brand Don Julio makes its debut in India amidst growing trend of premiumization

Tequila Don Julio 1942 is offering passengers an opportunity to experience the rich, smooth taste of this exceptional liquid in Mumbai Airport’s Duty-Free Store until the end of January 2024. To launch the new campaign, Diageo Global Travel and Tequila Don Julio hosted a luxury event in Mumbai where guests enjoyed an exclusive live set from a range of local DJs, including Reena Barot and Shristy Sidar, enhancing the festive atmosphere for global customers.

Tequila Don Julio 1942 is bottled with an alcohol by volume (ABV) of 38 percent and is accessible at airports worldwide with a recommended retail price (RRP) of £178 for a 70cl bottle.

SnackTeam
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