Diageo has introduced a non-alcoholic option for its Captain Morgan Spiced Gold rum, marking the inaugural addition of a dark spirit to the company’s collection of alcohol-free products.
Over the course of two years, Diageo’s innovation team has meticulously developed Captain Morgan Spiced Gold 0.0%, skillfully layering flavors that commence with indulgent hints of caramel, molasses, vanilla, and comforting brown spices.
Samori Gambrah, global brand director at Captain Morgan, commented, “With a resurgence of rum as a drink of choice and the global alcohol-free spirit market set to increase, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative”.
Amanda Brown, liquid scientist at Diageo, added, “It’s been an exciting journey working on Diageo’s first alcohol-free dark spirit. When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love.”
The debut release is scheduled for September in the United Kingdom, followed by Estonia, Lithuania, and Latvia later this year. The expansion will continue across Europe in 2024. In the UK, Captain Morgan Spiced Gold 0.0% will soon grace the shelves of Waitrose, Morrisons, Sainsbury’s, Tesco, and other stores, priced at £15 as the recommended retail price.
