Just one year after substantially increasing its production capacity through joint endeavors in Arunachal Pradesh and Jharkhand, DeVANS Modern Breweries, renowned as the country’s oldest manufacturer of top-quality malt spirits and an array of acclaimed beers, has announced a new collaboration in Uttar Pradesh. DeVANS has formed a production alliance with Vairagi Brewery in Barabanki, Uttar Pradesh, expanding its production capability by an extra 24,000 KL, bringing the total capacity to 2 million cases per year.
“Uttar Pradesh stands as a substantial beer market, and DeVANS had been encountering challenges in fully servicing the market due to capacity limitations. The Vairagi production alliance will be instrumental in satisfying the demand for our beers within the state. Furthermore, it will enable us to circumvent supplementary expenses related to import duties and freight, while simultaneously elevating our overall production capacity to 1,80,600 KL,” emphasized Prem Dewan, Chairman and MD of DeVANS Modern Breweries Ltd.
DeVANS, known for its acclaimed beer brands like Godfather, Six Fields, and Kotsberg, presently operates two breweries, one in Rajasthan and another in Jammu. Furthermore, it has been engaging in beer production collaborations in Arunachal and Jharkhand over the past year. The Vairagi partnership represents the third production collaboration for the company, and discussions are ongoing in two other states to establish similar arrangements. Additionally, DeVANS has initiated a strategic alliance with Tropical Breweries Ltd in Tamil Nadu, which is set to commence production of the company’s brands by November this year. Notably, these partnerships are built on cutting-edge, modern breweries with superior infrastructure to ensure the production of high-quality beers.
DeVANS has consistently brought innovative products to the Indian market, such as Six Fields Cult, recognized as India’s leading Belgian-style robust wheat beer, and Godfather Super 8, the country’s sole beer boasting an 8 percent ABV. Expanding beyond beer, DeVANS is delving into broadening its range of spirits. Last year, DeVANS entered the Single Malt segment with the launch of GianChand single malt whisky, which received notable acclaim. Several more single malt variations, distinguished by extended maturation, are set to be released by December 2023. Additionally, the company is planning to introduce a premium craft gin and a blended whisky in the subsequent year.
