As the heatwave grips various parts of the country, companies manufacturing cola, beverages, ice creams, and other hydrating products are witnessing a steady rise in demand. Leaders in the beverage industry such as PepsiCo India and CocaCola report a significant surge in demand for both in-home and out-of-home consumption, particularly in the east, north, and central regions of India.
In anticipation of increased demand, the companies have prepared their inventory and are ensuring that their products are readily available to consumers across retail platforms, including e-commerce.
“As temperatures soar nationwide, consumers are seeking refreshing and hydrating beverages to combat the summer heat,” stated a spokesperson from PepsiCo India.
Ensuring availability of its products during the surge, the company boasts a range of beverage brands including 7UP, Nimbooz, Pepsi, Slice, Mountain Dew, Gatorade, and Sting.
“In addition, given the increased demand, we’re ensuring that our products are available across all retail and e-commerce platforms, catering to both at-home and on-the-go consumption needs. “This allows everyone to stay cool and refreshed during the hottest months of the year,” he said.
As the summer season peaks, Coca-Cola India noted a substantial uptick in momentum within the Indian beverage market.
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The producer of Coke, ThumsUP, Maaza, Sprite, and Minute Maid has been experiencing steady growth in sales.
A Coca-Cola India spokesperson stated that due to a consistent increase in demand, they anticipate maintaining a positive outlook across their sparkling, hydration, and juice segments. They aim to continue delighting consumers with their thoughtfully crafted beverages for life portfolio.
“We aim to broaden distribution through both conventional and emerging channels, capitalizing on the rise in both in-home and out-of-home consumption,” stated a spokesperson.
Ice Cream Production Boost to Meet Rising Demand
Havmor Ice Cream, now under the ownership of South Korean confectionery firm LOTTE Wellfood Co, announced a boost in production to meet this year’s demand, which has exceeded that of the previous year.
“We had one of the warmest summers last year, and this year has surpassed with the highest temperature recorded,” Komal Anand, managing director of Havmor Ice Cream, said.
He anticipates that the momentum in the category will persist.
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“To tackle the demand, we’ve enhanced production capacity at our existing facilities and are ready to cater to the surge with our upcoming factory in Pune,” he said.
Dabur India, a fast-moving consumer goods (FMCG) manufacturer, is experiencing increased demand in the beverage sector with its Real brand juices and glucose portfolio.
According to Anshul Gupta, head of sales for Dabur India, “We’re seeing a surge in demand for our summer-focused products, especially the glucose portfolio, as heatwave conditions escalate across eastern, northern, and central India.” To satisfy this increasing demand, we have proactively stored supplies at the distributor and retail levels.”
He emphasized that as temperatures soar, the demand for convenient energy and hydration options is higher than ever before.
“Addressing this demand, Dabur has broadened its range of glucose products and ventured into the realm of ready-to-drink glucose beverages. This latest addition, an instant energy drink, signifies our debut in the ready-to-drink glucose market,” he stated.
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