Délifrance, with a century of expertise in French bakery, is poised to make its debut in India through a partnership with Bahri Hospitality and Cuisines Pvt Ltd, a division of the Bahri Group.
The first store is scheduled to open in Defence Colony, South Delhi. Bahri Hospitality has secured the exclusive master franchise rights for Délifrance across the country, with potential sub-franchising plans in the pipeline.
Délifrance is strategizing its presence across three distinctive formats: Bistro, Bakery & Coffee Shop, and Express Delivery outlets.
The Bistro will present a specialized menu comprising viennoiseries, patisseries, hot dishes, and beverages, while the remaining formats will primarily emphasize bakeries and patisseries.
“We are very excited to launch Délifrance in India. There is a huge potential in the bakery segment and this alliance with Délifrance will allow us to contribute in bringing the authentic taste of French bakery delicacies to the Indian subcontinent across many different channels,” said Hemant Bahri, Founder and Managing Director of the Bahri Group.
Bahri Hospitality aims to enhance the brand’s footprint among Indian consumers through various channels. This involves offering specially curated hampers and presenting a blend of French bakery classics infused with local flavors. To complement the importation of traditional French bakery goods from Délifrance, the group has established a central production unit in Delhi. This unit is dedicated to crafting additional local baked goods using French bakery techniques and premium-quality ingredients.
Fabrice Herlax, International Marketing and Concept Strategy Director for Franchise and Branded Solutions, Délifrance, said, “Entering the Indian subcontinent is a fantastic challenge for our brand, in its ability to connect and adapt to the local taste and flavors, based on our 100 years legacy in milling and French bakery.”
By the end of FY 23-24, Délifrance plans to launch five additional outlets in Delhi-NCR.
In the next five years, the brand envisions expanding its presence by opening 25 to 30 Délifrance outlets in various formats across India.
