D’Amelio Brands has secured $5 million in funding, with leading investment from the media and technology company Fifth Growth Fund (FGF).
Established in 2022 by the well-known TikTok personalities Charli and Dixie D’Amelio, along with their entrepreneurial parents, Marc and Heidi, D’Amelio Brands specializes in developing a wide range of products spanning various sectors including consumer packaged goods, fashion, beauty, and lifestyle.
The investment will fuel the company’s expansion into the F&B sector, setting the stage for the imminent launch of D’Amelio Foods.
D’Amelio Foods has announced its intention to provide an array of “premium, flavorful, and easily accessible snacks.” The inaugural product is set to debut nationwide this upcoming autumn.
The D’Amelio family has expressed their strong involvement in product development, formulation, marketing, brand establishment, and fulfillment processes.
CEO Marc D’Amelio said, “D’Amelio Brands’ expansion into the food and beverage sector, fuelled by FGF’s investment, is a significant step in our journey of continuing to launch socially conscious brands that resonate with our audience”.
“Some of our family’s best memories are made at home, in the kitchen or snacking in the family room. The products we plan to launch under D’Amelio Foods are inspired by our favourite flavours and snacks. We’re excited for people to try them out and create lasting memories of their own,” he added.
Additionally, the company will collaborate with Trusted Influence, an agency specializing in product sourcing, brand activation, and marketing. This partnership aims to assist in “brand development, sourcing, and negotiating strategic retail agreements for nationwide distribution.”
FGF partner Royce Wilson will join the D’Amelio Brands’ board of directors. Wilson said, “With the D’Amelio family’s ability to identify Gen Z’s unique tastes and preferences, this venture promises to bring fresh, high-quality, exciting products to the marketplace. We’re not just investing capital; we’re investing in the future of consumer goods and the evolution of how brands connect with their audience.”
