According to the most current U.S. Snack Index from Frito-Lay, Plano, Texas, 2022 will be the year of crunch. More than 70% of snackers would choose a dish with a crunch when thinking about their ideal snack, according to an index that surveyed consumers about their snacking preferences.
Other significant snack qualities identified by the Snack Index among consumers, in addition to crunch, included sweetness (66%), saltiness (61%), and fullness (53%). Nearly 50% of those polled said that when they were thinking of the ideal snack, it also brought back memories of a particular time and made them feel nostalgic (49%).
Crunch by Frito-Lay!
Denise Lefebvre, senior vice president of research and development for Frito-Lay and Quaker Foods North America, stated that examining all aspects of a snack—including the crunch factor—is very essential to the company. Because we are aware that everyone’s ideal snack is unique, we regularly solicit feedback from customers before involving our chefs and culinary centre to offer diversity, deliver on flavour, and discover new dishes that customers adore.
While age disparities and end-of-year snacking habits also contribute to trends to monitor, Frito-Lay believes that all adults will continue to opt for crunchy snacks in 2023.
In comparison to other generations, Gen Z is twice as likely to order snacks for delivery at night, and over 50% of Gen Z say that snacking is most satisfying after dark. 50 per cent of millennials claim to visit grocery or convenience stores to sate their late-night food desires.
According to the Snack Index, 61% of adults were unlikely to crave snacks if they felt depressed around the holidays, despite the fact that 65% of adults crave snacks the most when they want to reward themselves. Snacking is also a sensory experience, with 55% of respondents saying they are most in the mood for snacks when they smell them and 52% when they see them.
Americans are more inclined than other people to try a recipe that calls for Lay’s potato chips (46%), when it comes to snack cookery. Furthermore, they are more likely (40%) to try a recipe using Red Gold pretzels than Cheetos Original (37%).
Frito-Lay News:
A national sample of 2,212 persons was surveyed by Morning Consult between November 4 and November 7 for this survey. The interviews took place online, and the data were weighted depending on the gender, educational level, age, race, and geographic location of the target sample of individuals. The margin of error for the entire survey’s results is two percentage points, plus or minus.
Texas-based Plano A division of PepsiCo, Purchase, New York, which also produces the brands Bubly, Gatorade, Pepsi, Lipton, Mountain Dew, Propel, Quaker, and others, is Frito-Lay North America Brands.
