South Korea’s Daesang Corp. announced on Wednesday the launch of two new global products: “Do-it-yourself Kimchi Paste” and “Kimchi Spread.”
The company adapted kimchi into novel variations tailored to suit the culinary preferences of Western cultures in the United States and Europe.
Jongga’s “DIY Kimchi Paste” is a seasoning product designed to simplify the process of creating kimchi, making it as straightforward as preparing a salad.
It includes all the necessary ingredients for kimchi seasoning, including red pepper powder, garlic, pear, ginger, and more.
To complete the kimchi, one just needs to add Napa cabbage and mix. Napa cabbage can be replaced with other vegetables like cabbage, kale, and carrots.
It is available in two variations: Original, a vegan option that excludes animal ingredients such as fish sauce, and Spicy, featuring a zesty and savory flavor.
O’Food’s “Kimchi Spread” is a jam-style condiment designed for burgers, sandwiches, and biscuits, providing the option of both sweet and savory flavors.
Daesang’s Localization Strategy:
Since 2021, Daesang has been proactively pursuing the global kimchi market, employing a localization strategy that considers the preferences of international consumers.
The company has ventured into globalizing kimchi by using vegetables preferred in the West, such as cabbage, kale, and carrots. It has also introduced varieties like Rosemary Kimchi and Cilantro Kimchi tailored for locals who may not prefer the garlic scent.
Last year, it launched two types of seaweed salad kimchi.
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