Dabur India has established an all-women production line at its largest greenfield plant near Indore, with a crew of 20 women engaged in the production of the company’s Vatika hair oils.
The move signifies the fast-moving consumer goods company’s dedication to building a more diverse workforce and promoting women’s empowerment in the manufacturing industry, as stated in a company announcement.
The company plans to expand this initiative by including 30 more women in its factory workforce, it said.
“Dabur has always been committed to the principle of equal opportunity in employment. We continue to make progress on our commitments as we enhance representation and inclusion across our organisation,” said executive director-HR Biplab Baksi. “Setting up an all-woman production line is one step forward in this direction and seeks to not only transform a traditionally male-dominated manufacturing sector but enhance the lives of local women and the community in the process.”
Dabur has set up a new production line at its INR 550-crore greenfield manufacturing unit near Indore in Madhya Pradesh. The purpose is to address the increasing demand for its natural personal care products, especially hair oils. With a capacity to produce 2.5 million packs annually, the production line will operate in three shifts.
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“This is a powerful statement for gender equality and women’s empowerment in the workplace, but also serves as a shining example of breaking stereotypes and providing equal opportunities,” said global head of operations Rahul Awasthi.
“This unit exclusively produces a range of hair care products designed by women, produced by women, for women. This unique approach ensures that the products cater to the diverse needs and preferences of the female consumer base, fostering a strong sense of connection between the brand and its consumers. And in the process, this unit is also significantly contributing to economic independence,” he said.
Awasthi stated that the implementation of an all-women workforce has acted as a catalyst for elevated productivity, strengthened team unity, improved efficiency, meticulous attention to detail, and dedication to quality standards. These factors have resulted in a 10% boost in the factory’s overall productivity.
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