LT Foods, a venerable Indian-origin FMCG company with a 70-year legacy in the consumer food space, proudly announces that its flagship brand, Daawat, has been recognized as the ‘Top Brand’ in Canstar Blue’s latest dry rice ratings in Australia.
Canstar Blue, a prominent consumer review and comparison website in Australia, empowers consumers to make informed decisions across 300 goods and services. Daawat attained an outstanding 5-star rating, assessing factors such as taste, texture, packaging convenience, variety, and overall satisfaction. The survey encompassed Australians who had bought dry rice in the past three months, assigning ratings on a scale from zero to ten.
Providing a range of dry rice choices within the ‘Daawat’ brand, LT Foods addresses the preferences of both Australian and South-Asian consumers. The brand primarily features various variants of basmati rice, renowned for its aromatic long-grain quality. Furthermore, LT Foods offers specialty options, including Daawat Quick Cooking Brown Rice, Daawat Sehat (rice fortified with vitamins and iron), the ‘Daawat Biryani Kit,’ and ‘Daawat Cuppa Rice,’ catering to diverse global consumer preferences.
Ritesh Arora, CEO, India Business and Far East, LT Foods Ltd, expressed, “Being recognized as a ‘Top Brand’ in Canstar Blue’s dry rice ratings in Australia is a testament to our commitment to delivering high-quality culinary experiences globally. At LT Foods, our focus remains on unlocking the goodness of food sustainably, creating superior shared value for our stakeholders.”
In India, the Daawat brand boasts a significant 30.2 percent market share, with 48 lakh households choosing Daawat rice. Meanwhile, in the U.S., the ‘Royal’ brand, under LT Foods, commands over 50 percent of the market share in North America, with more than 1.6 million households favoring ‘Royal’ Basmati. Furthermore, Daawat maintains a prominent leadership position in Israel.
