The Ayurveda Co (T.A.C) is a direct-to-consumer ayurvedic beauty and personal care brand that has recently raised INR 100 Cr in its Series A funding round. The funding round was led by Sixth Sense Ventures, a consumer-centric venture fund, and saw participation from startup founders, venture debt funds, and actress Kajal Agarwal.
The majority of the funding raised in the round was through equity, although the exact breakdown of equity and debt funding was not disclosed by T.A.C.
T.A.C is planning to use the funds to enhance its product manufacturing, expand its offline presence, accelerate digital awareness around ayurveda and TAC, and improve in-house R&D. The brand manufactures ayurvedic products across categories such as skincare, haircare, natural makeup, wellness products, and more. T.A.C was founded in 2021 by Singh and Param Bhargava.
Shreedha Singh, cofounder and CEO of T.A.C, said, “In the next two years, by FY25, we want to expand to more than 20K touchpoints from the current 5K+ touchpoints We have also made an advent in the international markets with our Dubai launch, and other regions in the UAE are going live shortly, while we are activating our US market.”
The brand has established its physical presence through its own retail stores and by partnering with other retail stores like Health & Glow. Currently, T.A.C has physical touchpoints across more than 18 cities and 15 states in India, including Punjab, Uttar Pradesh, Delhi NCR, and Rajasthan. T.A.C is now aiming to increase its presence in Tier II, III cities in states like Gujarat, West Bengal, Madhya Pradesh, among others.
Besides its own website, T.A.C also sells its products online through ecommerce marketplaces such as Amazon, Nykaa, Purplle, and Flipkart. The brand raised $3 Mn from Wipro Consumer Care Ventures in March last year and has raised around $115 Mn so far.
According to a report, the beauty and personal care (BPC) segment is expected to remain one of the fastest-growing spaces in the ecommerce sector, with a CAGR of 27% in the 2022-2030 period, reaching a market size of $28 Bn by 2030. T.A.C competes with other ayurvedic beauty and personal care brands like Khadi Essentials Healthcare, The Ayurveda Experience, Forest Essentials, and more in the core ayurvedic BPC space, and with beauty D2C brands like IPO-bound Mamaearth, Wow Skin Science, and mCaffeine in the broader BPC market.
T.A.C claims to have seen unprecedented growth over the past 10 months, growing over 300% during the period. The brand has received investment from several high-profile investors, including actress Kajal Agarwal, Tricity Technologies’ Rahul Gupta, and School of Design and Entrepreneurship’s Harsh Gupta. With the fresh funds raised, T.A.C is likely to continue expanding its reach and market share in the rapidly growing ayurvedic and broader BPC markets.
