In a strategic move, Cream Stone Ice Cream Concepts, a prominent player in the Indian ice cream industry, is expanding its presence to counter the surging heatwave across the country. The brand recently opened a new outlet in Vellore, Tamil Nadu, marking another step forward in its expansion plans.
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Established in 2009 in Hyderabad, Cream Stone has left a substantial mark on the ice cream market with its distinct ice cream concept. Unlike traditional methods, Cream Stone focuses on hand-mixing and beating ice cream on a frozen cold stone. This technique enables precise blending of ingredients and ice cream, resulting in a distinctive artisanal dessert. This innovative approach has struck a chord with customers, aiding the brand in establishing a niche for itself in a fiercely competitive market.
Throughout the years, Cream Stone has ventured beyond Hyderabad, solidifying its foothold in numerous Indian cities such as Bangalore, Chennai, Pune, Vizag, Cochin, Coimbatore, and beyond. This expansion underscores the brand’s dedication to delivering its unique ice cream experience to a broader audience.
Franchise-Driven Growth Strategy
The brand’s expansion strategy relies on a franchise-driven model. Nonetheless, Cream Stone’s franchising methodology is discerning and precise. They refrain from forming partnerships, joint ventures, private limited companies, or limited liability partnerships (LLPs). Instead, they concentrate on individual entrepreneurs committed to managing a store as a primary business. This guarantees that every outlet upholds the elevated standards and excellence synonymous with Cream Stone. Remarkably, this franchise framework is exclusive to areas outside of Hyderabad, indicating a hands-on operational strategy within their hometown.
Growing Footprint: Cream Stone’s Nationwide Store Network
Presently, Cream Stone boasts 15 stores across India, according to the company’s website. This network of stores not only provides customers with a delightful ice cream experience but also demonstrates the brand’s growing footprint in the Indian market. With its recent opening in Vellore, Tamil Nadu, Cream Stone continues to build on its success, bringing its unique ice cream offerings to more consumers and solidifying its position in the ice cream industry.
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