The Coca-Cola system, composed of The Coca-Cola Company and its licensed bottler Coca-Cola Beverages Africa, has announced its intention to increase its investment in Kenya by up to $175 million over the next five years, conditional upon achieving its anticipated growth targets in the country.
The CEO of Coca-Cola Beverages Africa, Sunil Gupta, hosted Kenyan President H.E. Dr William Ruto to The Coca-Cola Company’s headquarters in Atlanta and said, “The Coca-Cola system has been an integral part of Kenya’s landscape for more than 75 years.” We are thrilled to declare today that we plan to make a sizable commitment to further solidify this heritage.”
“This investment aims to expedite the capacity and capability expansion of the Coca-Cola system over the next five years. Our choice to invest highlights our confidence in the enduring potential of Kenya’s economy,” Gupta remarked.
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The president of The Coca-Cola Company’s Africa Operating Unit, Luisa Ortega, stressed the value of working with the government to establish solid policy frameworks. For almost 70 years, we have been a part of the community. Over the ensuing years, we look forward to expanding our company and helping Kenyan communities,” Ortega stated.
With a profound legacy of refreshing Africa and contributing to the East Africa region, the Coca-Cola system serves as a significant employer, directly engaging 10,000 individuals.
Furthermore, the Coca-Cola system collaborates with more than 500,000 Micro, Small, and Medium Enterprises throughout the region, establishing a direct link to the collective experiences of numerous businesses in Kenya and across the East African region.
“Our value chain sustains livelihoods for over a million individuals in distribution, sales, and various other roles,” Gupta remarked. “We procure nearly 8,000 metric tons of mango puree from East African farmers. We have faith in the region’s potential and its capacity for substantial growth through collaboration between the public and private sectors. Our operations in Kenya prioritize a local approach – we recruit locally, manufacture locally, distribute locally, and procure locally.”
“We are optimistic and wholeheartedly dedicated to Kenya’s future. We anticipate significant social and economic progress, which is why we persist in investing in our Kenyan operations along with community initiatives aimed at enhancing Kenya’s prosperity,” Ortega concluded.
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