The Coca-Cola Company has unveiled Coca-Cola Y3000, a brand that the beverage giant asserts was collaboratively developed with the assistance of artificial intelligence. Coca-Cola stated that Y3000 was crafted by leveraging insights derived from consumer interactions with the company’s media applications. Furthermore, AI-driven processes were employed in the creation of visual branding elements for Y3000, generating striking imagery.
For a limited period, a Coca-Cola Y3000 Zero Sugar variation will be offered in the United States, Canada, Europe, China, and Africa.
Consumers in the United States, Canada, and Mexico will also have the option to purchase a regular version of the product.
“We intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring,” Oana Vlad, senior director of global strategy at The Coca‑Cola Co. said.
As part of the promotional campaign for the Coca-Cola Y3000 brand, there is an innovative camera filter experience available through the Coca-Cola Creations Hub. Users can access this feature by scanning a QR code found on the product packaging. This camera filter enables users to overlay the brand’s futuristic vision onto any photos they capture.
An earlier instance of limited-edition Coca-Cola flavors from its “creations” range was the Starlight CSD, which also incorporated QR code marketing. This QR code provided scanning users with access to an augmented reality experience featuring singer Ava Max performing songs from her albums amidst a cosmic backdrop.
In February, Coca-Cola entered into a partnership with the management consultancy firm Bain & Co. to investigate the utilization of OpenAI tools such as ChatGPT, DALL·E, and Codex. The company behind the Sprite brand mentioned that it recognized potential avenues for improving its marketing initiatives with the help of AI and was also exploring methods to enhance its overall business operations and capabilities.
Last month, the soft-drinks giant made headlines by selling 80,000 digital assets for $500,000 through a NFT (non-fungible token) auction featuring its ‘Masterpiece’ collection. In the span of a 72-hour sale, approximately 80,000 of these NFTs found buyers among collectors and cryptocurrency speculators.
