On Friday, Coca-Cola, the beverage manufacturer, announced its onboarding onto the Open Network for Digital Commerce (ONDC).
“The initial association is being supported through SellerApp, which will help Coca-Cola leverage the ONDC network with data-driven insights, market intelligence and strategies,” the company said in a statement.
Coca-Cola has additionally introduced its exclusive marketplace, the Coke Shop, on the ONDC platform, as stated by the company.
“SellerApp will streamline order management and inventory tracking and identify ONDC orders. Through SellerApp’s data-driven approach, Coca-Cola’s sellers can identify trends, patterns, and opportunities within their specific market segment,” the statement said.
According to Coca-Cola, the Coke Shop marketplace model aims to empower retailers by providing an additional channel for selling their products, while also creating multiple touchpoints for consumers to make purchases.
Ambuj Deo Singh, Vice President digital acceleration office, Coca-Cola India, and Southwest Asia, said, “We are happy to be a part of this journey where the focus is on transforming the online marketplace by making it more inclusive and consumer centric.”
