Clear Premium Water has made a significant announcement, revealing its plan to introduce the ‘NUbyClear’ natural mineral water brand in India.
Positioned as a premium offering by Clear Premium Water, NU embodies a carefully curated selection of natural mineral water sourced directly from its origin. It is enriched with essential mineral components such as calcium, bicarbonate, magnesium, fluorides, sodium, chlorides, potassium, nitrates, and boasts an alkalinity level of 7.70 ±.
What sets this brand apart is its distinctive approach to capturing the essence of the Himalayas, delivering the very elements from the ‘roof of the world’ directly to your taste buds. It presents a truly unique concept for the Indian retail market, featuring four captivating designs across its product range, all expertly crafted to transport you deep into the heart of the mountains.
NU is poised to enchant a discerning clientele, encompassing upscale dining establishments, luxurious hotels, trendy cafes, renowned restaurants, exclusive clubs, airports, and beyond, spanning Delhi/NCR, Mumbai, Gujarat, and Uttar Pradesh. There are ambitious plans for a nationwide expansion in the near future. It’s important to mention that this premium experience does come with a premium price point compared to other bottled mineral water options available in India.
Clear Premium Water’s strategic objective in introducing the NU brand is to offer a varied range of products that cater to a wider audience within the premium consumer segment.
Nayan Shah, Founder and CEO of Clear Premium Water said, “In the wake of the post-COVID era, it has become evident that people are increasingly gravitating towards healthier lifestyle choices. Simultaneously, there has been a notable surge in spending within this particular sector. Recognizing this burgeoning trend, we seized the opportunity to introduce NU as a distinct product line tailored to the discerning tastes of the elite consumer segment.”
Ever since its inception in 2010, CLEAR has maintained its leadership position in providing top-notch drinking water to consumers across India. The brand has garnered an outstanding reputation by consistently upholding the most rigorous global safety, hygiene, and quality benchmarks. Every single droplet of CLEAR water undergoes a meticulous 11-stage purification process and is subjected to 121 stringent quality assessments, guaranteeing consumers receive nothing less than the finest quality.
CLEAR’s steadfast dedication to quality is exemplified by its impressive array of certifications, which includes ISO 22000:2005, ISO 9001:2015, HACCP, FSSAI, CGWA, BIS, CCA, GPCB, NEPHRA, and EPR. This commitment also extends to a sustainable ethos, exemplified by its vertically integrated, environmentally conscious manufacturing facility. Clear Premium Water has established ambitious sustainability targets, aiming to achieve plastic neutrality by 2027, attain net-zero carbon emissions by 2030, and reach water positivity by 2030. These objectives underscore CLEAR’s unwavering commitment to both quality and environmental responsibility.
Regarding NU, this collection embodies the authentic essence and richness of the Himalayan glaciers, providing pure goodness in a bottle – the epitome of nature’s best. Although CLEAR is already widely recognized, ‘NU’ acts as a pathway to an untouched market segment.
The launch of ‘NUbyClear’ represents a significant milestone for CLEAR as it expands its product portfolio, with the aim of satisfying the discerning tastes of India’s elite consumers by delivering the pristine essence of the Himalayas encapsulated within a single bottle. This offering is available in a variety of sizes, including 250ML, 500ML, and 1LTR, ensuring options for various preferences.
