Restaurant technology company Chowly has acquired Targetable, an automated digital marketing solutions provider for the restaurant industry.
Chowly will integrate Targetable’s marketing technology into its robust suite of offerings, enhancing the appeal for restaurants and driving increased demand.
Additionally, it will utilize this acquisition to provide restaurants with a cost-effective alternative to the expensive services offered by traditional marketing companies.
Targetable’s technology will be seamlessly incorporated into Chowly’s restaurant point-of-sale (POS) system, currently deployed across a network of over 17,000 restaurants.
Furthermore, Chowly and Targetable teams will join forces to create distinctive product offerings tailored for the small and medium-sized business (SMB) restaurant sector. More information about the new product will be revealed in the upcoming months.
Chowly’s Strategic Moves: Second Acquisition in 12 Months
This marks Chowly’s second acquisition in the last 12 months, aligning with its objective of equipping small and medium-sized business (SMB) restaurants with the essential tools for success in the off-premises and digitally driven restaurant sector.
Chowly co-founder and CEO Sterling Douglass said, “We’re thrilled to welcome Targetable to the Chowly team. The combination of these two businesses is a true ‘better together’ story that will help tens of thousands of restaurants create more sales without the additional operational headache.”
Last February, Chowly finalized the acquisition of Koala, a company dedicated to developing guest experience platforms.
Koala’s platform facilitates the enhancement of digital ordering capabilities for both established and emerging restaurant brands across the internet, apps, and kiosks.
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