After the incredible triumph of Chef It Up Season 1, the acclaimed chef and culinary sensation, Sanjyot Keer, is elated to unveil the much-awaited Chef It Up Season 2. This time around, Chef Sanjyot Keer is joining forces with a star-studded lineup of his talented celebrity and creator friends, including Jemimah Rodrigues, Karishma Tanna, Yashraj Mukhate, and Tanmay Bhat. Together, they are set to deliver an electrifying cooking challenge like never before, all in collaboration with India’s leading online supermarket, BigBasket’s bbnow.
Chef It Up Season 2 promises an exhilarating and captivating experience as guests take on the ultimate cooking challenge. The task at hand is to recreate one of the most popular dishes from Chef Sanjyot’s acclaimed enterprise, ‘Your Food Lab.’ But here’s where the excitement kicks in – Chef Sanjyot will be right there, cooking the same dish alongside them, yet remaining unseen to the contestants. Their culinary prowess will be put to the test as they must rely solely on Chef Sanjyot’s verbal instructions to complete the task. Can they rise to the occasion and truly ‘Chef It Up’? Get ready for a gripping culinary journey filled with surprises and delicious creations!
The debut season of Chef It Up garnered immense praise for its inventive format and mouthwatering recipes. Now, in the upcoming season, the excitement is set to soar to unprecedented levels with the introduction of a distinctive guest lineup. Every episode will showcase a one-of-a-kind cooking challenge, pushing the contestants’ skills and creativity to the limits, resulting in a truly delightful experience for both participants and viewers alike.
Chef Sanjyot Keer, Founder of Your Food Lab and Digital Content Creator, said, “I am incredibly excited to collaborate with Tanmay, Jemimah, Karishma and of course, Yashraj for Chef It Up Season 2. It’s a fresh and challenging concept that will not only test their cooking abilities but also create an entertaining and fun experience for the audience. When brands like BigBasket’s bbnow come aboard to support unique content creation ideas, our job as digital content creators becomes so much more exciting and worthy of the effort!”
Commenting on this collaboration, Anand Bhaskaran- Head – Digital Marketing & Marketing Communications, BigBasket said, “When the opportunity presented us to collaborate with Your Food Lab and Chef Sanjyot Keer, it just clicked. We felt Chef Sanjyot’s focus on excellence, combined with the fun vibe of the show, would resonate with the digitally native audience that’s core to bbnow. We hope the audience will have as much fun watching the show as we did making it.”
In an exciting collaboration, Chef It Up Season 2 has found a brand partner in BigBasket, India’s top online supermarket. This partnership is a treat for all food enthusiasts, cooking aficionados, and fans of the guests. Together, they promise to deliver a thrilling and mouth-watering experience that will captivate everyone’s taste buds.
Their unwavering dedication to providing quality and fresh ingredients perfectly complements the essence of the show, making them the ideal partner for this thrilling culinary journey.
