Callebaut, celebrated for its genuine Belgian chocolates steeped in a century-old tradition, is excited to declare its ongoing partnership with acclaimed Chef Arvind Prasad, who continues as their brand ambassador in India for the second year in a row. This collaboration bears substantial significance for Callebaut, intending to strengthen its relationships with associates while highlighting the versatile uses of its products.
Over the past year, Chef Arvind has been a pivotal figure in the brand’s representation across various platforms. Notable highlights from this period include his representation of Callebaut at prominent events like India’s largest trade show, Aahar in Delhi. He actively engaged with the chef community, collaborated with influencers in the food industry, and notably participated in the CIBUS Parma trade show in Italy as a representative of India.
“In my culinary journey, I’ve worked with numerous renowned chocolate brands, but it’s with Callebaut that I’ve found a truly reliable partner. What excites me most about Callebaut chocolates is its workability, versatility, and unique Belgian Chocolate taste, enabling me to craft my best creations,” said Chef Arvind.
This Diwali season, Chef Arvind has introduced a captivating entremet named ‘Diya,’ a delightful egg-free confection that combines the opulence of dark chocolate with saffron and an assortment of nuts. Explaining his creation, he expressed, “I aimed to craft a truly lavish dessert by blending Belgian Chocolate with elements closely associated with Indian celebrations. In this instance, I’ve used a combination of pistachios, almonds, and cashews, widely favored for Diwali gifting.”
Dhruva Sanyal, Managing Director of India for Barry Callebaut, said “Our focus is on expanding our reach among the chef’s community and promoting the Finest Belgian Chocolate across India. The collaboration with Chef Arvind has been incredibly fruitful, drawing attention to our Callebaut brand and integrating its products into well-known hospitality brands across India. We eagerly anticipate Chef Arvind’s extensive pastry expertise and reputation to elevate Callebaut’s brand awareness and market share.”
This year, Chef Arvind has a packed schedule, including several masterclasses. The first of these sessions is set to take place at Bakery Biz in Mumbai on November 29, 2023. Furthermore, he will continue to showcase, share, and inspire others with his finest creations through Callebaut’s digital platforms. Chef Arvind is also deeply involved in Callebaut’s nationwide competition, offering chefs across India a platform to exhibit their talents and compete for the esteemed title of ‘Callebaut Patissier of the Year.’
