D2C healthy snacks brand, Catalina Crunch, has appointed Doug Behrens as Chief Executive Officer (CEO). Behrens will lead Catalina Crunch into its next phase of growth, concentrating on expanding the brand’s retail presence at a time when the company’s demand is at an all-time high. This significant announcement builds on Catalina Crunch’s recent progress as the company continues to invest in hiring top talent for its executive team.
“I am thrilled to welcome Doug Behrens to the Catalina Crunch team. Hiring him is instrumental to get us to the next level as our needs as a company have changed. We are very excited about the future and look forward to building on the success that has defined the brand to date,” shared Krishna Kaliannan, Catalina Crunch’s Founder.
“I’ve been very impressed with the explosive growth of Catalina Crunch and excited to join the team for the next chapter. The better-for-you food and snacking space is incredibly dynamic and Catalina is well positioned to be a disruptive leader,” shared Doug Behrens.
Drawing upon a wealth of experience in the food and health sector, Doug Behrens boasts a proven track record of propelling growth and fostering innovation. With leadership roles at Johnson & Johnson, Danone, Amplify Snack Brands, and his most recent position as the President and Chief Customer Officer for KIND, Behrens brings a seasoned perspective to Catalina Crunch. His strategic vision harmonizes seamlessly with Catalina Crunch’s dedication to delivering wholesome, delicious, and innovative products to our esteemed customers.
Krishna Kaliannan continues to play an active role in the daily operations of the business as the Founder, while Joel Warady, the current President of Catalina Crunch, will pursue a new opportunity following a remarkable tenure marked by substantial company growth. This transition is viewed as a positive move, underscoring the company’s commitment to ongoing enhancement and enduring expansion.
Following the recent introduction of Catalina Crunch’s latest product, Dark Chocolate Cookie Bars, and its thrilling collaboration with NBA player Jalen Brunson, this significant announcement signifies the brand’s strategic positioning for further growth. Catalina Crunch is poised to extend its product range, venture into new markets, and solidify its status as a pioneer in the health food industry. The brand’s steadfast dedication to quality, transparency, and customer satisfaction remains resolute, with this appointment playing a crucial role in sustaining that success.
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