Nutrabolt, the owner of C4 Energy, has partnered with The Hershey Company to introduce a new line of products featuring beloved Hershey flavours.
New͏͏ Flavours͏͏ Launching͏͏ This͏͏ Autumn:
The͏͏ partnership͏͏ will͏͏ bring͏͏ Hershey’s͏͏ confections͏͏ into͏͏ the͏͏ energy͏͏ drink,͏͏ pre-workout,͏͏ and͏͏ protein͏͏ powder͏͏ categories,͏͏ with͏͏ new͏͏ flavours͏͏ set͏͏ to͏͏ launch͏͏ this͏͏ autumn͏͏ and͏͏ more͏͏ products͏͏ anticipated͏͏ for͏͏ 2025.
Continue͏͏ Exploring:͏͏ Nutra͏͏ Prep͏͏ partners͏͏ with͏͏ Nutrabolt to͏͏ bring͏͏ highly͏͏ acclaimed͏͏ ‘C4’͏͏ and͏͏ ‘Xtend’͏͏ brands͏͏ to͏͏ India’s͏͏ retail͏͏ market
Upcoming͏͏ Release:͏͏ C4 Whey͏͏ Protein͏͏ Powders
The͏͏ first͏͏ offerings,͏͏ available͏͏ starting͏͏ this͏͏ month,͏͏ include͏͏ C4͏͏ Original͏͏ x͏͏ Bubble͏͏ Yum͏͏ pre-workout͏͏ and͏͏ C4͏͏ Performance͏͏ Energy͏͏ x͏͏ Jolly͏͏ Rancher͏͏ energy͏͏ drinks͏͏ in͏͏ flavours͏͏ like͏͏ blue͏͏ raspberry,͏͏ green͏͏ apple,͏͏ and͏͏ watermelon.͏͏ In͏͏ October,͏͏ C4͏͏ Whey͏͏ Protein͏͏ powders͏͏ will͏͏ be͏͏ introduced͏͏ in͏͏ vanilla͏͏ bean,͏͏ Hershey’s͏͏ milk͏͏ chocolate,͏͏ and͏͏ Reese’s͏͏ peanut͏͏ butter͏͏ flavours.
Doss͏͏ Cunningham,͏͏ chairman͏͏ and͏͏ CEO͏͏ of͏͏ Nutrabolt,͏͏ stated:͏͏ “At͏͏ Nutrabolt,͏͏ we͏͏ focus͏͏ on͏͏ understanding͏͏ our͏͏ customers͏͏ and͏͏ cherish͏͏ our͏͏ strategic͏͏ partnerships.͏͏ For͏͏ years,͏͏ consumers͏͏ have͏͏ been͏͏ blending͏͏ their͏͏ own͏͏ peanut͏͏ butter͏͏ and͏͏ chocolate͏͏ protein͏͏ shakes,͏͏ and͏͏ we’ve͏͏ often͏͏ received͏͏ requests͏͏ for͏͏ a͏͏ Jolly͏͏ Rancher-flavoured͏͏ C4.͏͏ After͏͏ thorough͏͏ testing,͏͏ we͏͏ are͏͏ excited͏͏ to͏͏ finally͏͏ introduce͏͏ these͏͏ products͏͏ to͏͏ the͏͏ market.”
Andy͏͏ Paladino,͏͏ director͏͏ of͏͏ global͏͏ licensing͏͏ at͏͏ The͏͏ Hershey͏͏ Licensing͏͏ Company,͏͏ remarked:͏͏ “We͏͏ are͏͏ always͏͏ looking͏͏ for͏͏ innovative͏͏ ways͏͏ to͏͏ present͏͏ our͏͏ beloved͏͏ Hershey͏͏ candy͏͏ and͏͏ chocolate͏͏ treats͏͏ in͏͏ new͏͏ formats.͏͏ These͏͏ beverages͏͏ and͏͏ powders͏͏ enhance͏͏ the͏͏ performance͏͏ category͏͏ for͏͏ athletes͏͏ and͏͏ fitness͏͏ enthusiasts,͏͏ helping͏͏ them͏͏ reach͏͏ their͏͏ peak,͏͏ and͏͏ we͏͏ are͏͏ excited͏͏ to͏͏ collaborate͏͏ with͏͏ C4͏͏ to͏͏ bring͏͏ this͏͏ lineup͏͏ to͏͏ life.”
C4͏͏ Performance͏͏ Energy͏͏ drinks͏͏ are͏͏ formulated͏͏ with͏͏ CarnoSyn͏͏ Beta-Alanine,͏͏ BetaPower,͏͏ and͏͏ 200mg͏͏ of͏͏ caffeine͏͏ to͏͏ boost͏͏ performance.͏͏ The͏͏ C4͏͏ Original͏͏ x͏͏ Bubble͏͏ Yum͏͏ pre-workout͏͏ will͏͏ be͏͏ a͏͏ limited-edition͏͏ offering,͏͏ featuring͏͏ ingredients͏͏ that͏͏ support͏͏ energy,͏͏ endurance,͏͏ and͏͏ focus,͏͏ along͏͏ with͏͏ AI-powered͏͏ peptides.
