Arizona-based BWH Hotels, housing renowned brands like Best Western Hotels & Resorts, announced on Friday its plans to enhance its presence in South Asia. The company aims to introduce WorldHotels to markets such as India, Bangladesh, and Sri Lanka.
In 2019, BWH Hotels acquired WorldHotels and currently operates in South Asia through Sorrel Hospitality, serving as the master franchisee for the region.
Larry Cuculic, President and CEO of BWH Hotels, emphasized the company’s ‘dedicated’ commitment to expanding the brand’s presence in India. He expressed the firm’s determination to elevate standards in luxury accommodation and ensure guest satisfaction.
“This move, fuelled by the landmark acquisition of WorldHotels in 2019, underscores BWH Hotels’ unwavering dedication to delivering exceptional service and creating unparalleled guest experiences throughout the diverse landscapes of South Asia,” he added.
BWH Hotels is a global hospitality network that comprises three hotel brands: World Hotels, Best Western Hotels & Resorts, and SureStay Hotels.
Established upon the framework of Best Western Hotels & Resorts (BWHR), BWH Hotels came into existence after BWHR acquired WorldHotels. WorldHotels curates a portfolio of hotels and resorts situated in various destinations globally, particularly in the upper upscale and luxury segments.
Atul Jain, COO- India, Bangladesh and Sri Lanka at BWH Hotels, mentioned that the company currently operates 31 hotels in India, with an additional 20 hotels in the pipeline.
“2023 was a good year for us and you will see more hotels opening in 2024. We want to be a part of the growth story of India,” he said.
Cuculic said WorldHotels is a collection of four brands spanning 560 ‘iconic’ properties around the world.
BWH Hotels’ Quality-Centric Approach to Expansion:
“We have 35 more hotels in the pipeline. It’s not about quantity. It’s about quality. We want the right hotels and the right communities that will create that experience that customers are looking for,” he added.
“Partnering with Sorrel Hospitality, our esteemed master franchisee, we are poised to extend our influence in the dynamic South Asian market,” said Ron Pohl, president of international operations and of WorldHotels.
Continue Exploring: India’s hospitality industry toasts to 2024 with high hopes and record-breaking revenue growth
