Burger King, the American fast food giant, is gearing up to celebrate its 70th anniversary in 2024 by unveiling a fresh dessert addition and rolling out exclusive deals for its loyal rewards members.
Burger King’s Birthday Pie Slice, a limited-time treat, will make its debut on May 13, ahead of the official anniversary on June 1.
The Birthday Pie Slice features a rich cake-flavored pie filling nestled in a cookie crumb crust, adorned with rainbow sprinkles, cake morsels, and a dollop of whipped topping.
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The addition of this new dessert is just one aspect of a larger celebration set to unfold over the course of several weeks.
Burger King is extending an array of special offers to its Royal Perks members. Kicking off on US National Hamburger Day 2024, May 28th, members can enjoy a complimentary burger with any purchase exceeding $0.70.
On May 29th, the next day, customers can redeem a complimentary Croissan’wich with the same minimum purchase requirement.
The member-exclusive offer will continue from May 30th to June 3rd, featuring daily complimentary items accessible through the BK app and online.
These offerings encompass a medium soft drink, a cheeseburger, an additional slice of the Birthday Pie, a crispy chicken sandwich, and a Whopper Jr., all complimentary with a purchase of $0.70 or more.
Pat O’Toole, Chief Marketing Officer of Burger King North America, remarked, “Since 1954, Burger King has stood by two principles – flame-grilling and empowering guests to customize their orders. Over the last 70 years, while much has evolved, our dedication to our guests has remained unwavering. This commitment has been especially evident in recent years as we’ve revitalized our brand with endeavors such as restaurant renovations, technological advancements, menu enhancements, and beyond.”
“As we anticipate the celebration of our milestone anniversary this June, we take pride in the enduring legacy of this brand and the foundation upon which it stands. We are immensely thankful for our loyal guests, whose support has been instrumental in our journey.”
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